Recipes 2

Strauss VealAbout VealVeal CutsCase Ready VealStrauss Lamb 2About LambLamb CutsCase Ready Lamb  
True Veal Facts 2Chef Board 02About Us 2Contact Info 2News 2  
 



Naturally lean with little marbling, veal contains significantly less fat than other meats. With veal, the key is to match cuts to the appropriate cooking method. Tender cuts are maximized by dry heat cooking (roasting, broiling, pan-broiling, grilling, stir-frying, sautéing). Less tender cuts need moist heat cooking (braising or stewing) for optimal flavor. Some less tender cuts can be cooked with dry heat if they are marinated first in a tenderizing marinade.



Veal is nutrient dense

Veal fits a low-fat, low-calorie diet; and what about cholesterol? Based on current U.S. Department of Agriculture (USDA) data, veal provides proportionately more of a day's requirements of essential nutrients than it contributes to a day's recommended calorie intake. It is an excellent source or protein and a good source of niacin, zinc, and vitamins B-12 and B-6.

Veal fits a low-fat, low-calorie diet
A three-ounce cooked, trimmed serving of veal has, on average, just 166 calories. That same serving contains only 50 calories from fat — just 14 of those calories from saturated fat. To put it another way, leading health organizations, including the American Heart Association, recommend no more than 66 grams of fat a day in an average 2,000-calorie diet. Because that same serving of veal supplies only 5.6 grams of fat, veal fits nicely into a healthy diet.

And what about cholesterol?
USDA data reveal that the same three-ounce cooked, trimmed serving of veal contains 100 milligrams (mg) of cholesterol. To put this in context, the American Heart Association recommends no more than 300 mg of cholesterol a day.

RETURN TO TOP

 

 

Strauss Veal & Lamb offers two state-of-the-art Case Ready Veal Programs that reduce labor costs, eliminate cutting loss and require no packaging expenses at the store level.

Our goal is to provide your meat case with a complete and fresh veal product line seven days a week, with the availability of round-the-clock restocking.

Strauss Veal & Lamb Case Ready will bring high-profit customers into your stores. Veal and lamb consumers are a very profitable customer. They are purchasers of many high-end, high-margin products.

Whatever your case ready needs, Strauss Veal & Lamb has a program
to offer you.




PREMIUM SKIN PACKAGING

Strauss Veal and Lamb's new skin packaging will attract consumers, increase your veal sales, and add to your bottom line. Strauss veal and Lamb is hermetically sealed, packed in a low oxygen barrier package and produced in a controlled environment. Skin packaging offers you:

• Higher profit margins due to the reduction of markdowns and shrinkage.
• Pre-pricing options.
• 21-day shelf life in a meat case.
• Cuts available with or without printed recipe sleeve.We have made veal and lamb more appealing. Give your customers everything they need to bring a delightful, easy-to- prepare gourmet meal to the table. Offer consumers a full line of veal and lamb everyday, pre-priced and ready to go.

The premium skin packaging program is designed to:
• Attract customers to shop and purchase.
• Offer detailed cooking instructions and recipe suggestions.
• Provide nutritional information, highlighting the low fat and high protein content of veal and lamb.
• Help create an appealing store image.



OVER WRAP

The over wrap program uses a master pillow pack system that removes the oxygen from the pillow and replaces it with food grade CO2. The benefits of the over wrap program include:

• Back room image; looks like product was done at the store level.
• Pre-pricing available.
• A 28-day shelf life in the pillow pack.

 

RETURN TO TOP

 

 

ASK CONSUMERS WHAT KEEPS THEM FROM SELECTING VEAL. 9 OUT OF 10 TIMES IT'S BECAUSE THEY DON'T KNOW HOW TO PREPARE A COMPLEMENTING VEAL SAUCE.


Strauss Veal has developed a quick and easy way consumers can create a delicious meal.

Strauss sauces come in 4oz. packages, which makes a perfect dinner for two. Consumers can enjoy restaurant-quality dining
at home-anytime.


Three gourmet flavors are available: Marsala, Tomato Basil and Piccata.

These are the most popular sauces used by todays top chefs. Not only are the Strauss sauces a tastefully simple choice for consumers, they are also an effective way to boost your veal sales and profits.

RETURN TO TOP

 

 

Our research has indicated that many consumers struggle when they try to prepare veal at home. Strauss Veal has made it simple, quick and delicious! Effortless Gourmet Veal Kits are prepared in just minutes. Try them. We are certain you will love them!

Many more varieties to come! Click any image for close up.

  

  

  

  

  

  

  

RETURN TO TOP