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Naturally lean with little
marbling, veal contains significantly less fat than other
meats. With veal, the key is to match cuts to the appropriate
cooking method. Tender cuts are maximized by dry heat cooking
(roasting, broiling, pan-broiling, grilling, stir-frying,
sautéing). Less tender cuts need moist heat cooking
(braising or stewing) for optimal flavor. Some less tender
cuts can be cooked with dry heat if they are marinated first
in a tenderizing marinade.

Veal is nutrient dense
Veal fits a low-fat, low-calorie diet; and what about cholesterol?
Based on current U.S. Department of Agriculture (USDA) data,
veal provides proportionately more of a day's requirements
of essential nutrients than it contributes to a day's recommended
calorie intake. It is an excellent source or protein and a
good source of niacin, zinc, and vitamins B-12 and B-6.
Veal fits a low-fat, low-calorie diet
A three-ounce cooked, trimmed serving of veal has, on average,
just 166 calories. That same serving contains only 50 calories
from fat — just 14 of those calories from saturated
fat. To put it another way, leading health organizations,
including the American Heart Association, recommend no more
than 66 grams of fat a day in an average 2,000-calorie diet.
Because that same serving of veal supplies only 5.6 grams
of fat, veal fits nicely into a healthy diet.
And what about cholesterol?
USDA data reveal that the same three-ounce cooked, trimmed
serving of veal contains 100 milligrams (mg) of cholesterol.
To put this in context, the American Heart Association recommends
no more than 300 mg of cholesterol a day.

    
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Strauss
Veal & Lamb offers two state-of-the-art Case Ready
Veal Programs that reduce labor costs, eliminate cutting
loss and require no packaging expenses at the store
level.
Our goal is to provide your meat case
with a complete and fresh veal product line seven days
a week, with the availability of round-the-clock restocking.
Strauss Veal & Lamb Case Ready will bring high-profit
customers into your stores. Veal and lamb consumers
are a very profitable customer. They are purchasers
of many high-end, high-margin products.
Whatever
your case ready needs, Strauss Veal & Lamb has a
program
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PREMIUM SKIN PACKAGING
Strauss Veal and Lamb's new skin
packaging will attract consumers, increase your veal
sales, and add to your bottom line. Strauss veal and
Lamb is hermetically sealed, packed in a low oxygen
barrier package and produced in a controlled environment.
Skin packaging offers you:
• Higher profit margins due to the reduction of
markdowns and shrinkage.
• Pre-pricing options.
• 21-day shelf life in a meat case.
• Cuts available with or without printed recipe
sleeve.We have made veal and lamb more appealing. Give
your customers everything they need to bring a delightful,
easy-to- prepare gourmet meal to the table. Offer consumers
a full line of veal and lamb everyday, pre-priced and
ready to go.
The premium skin packaging program is designed to:
• Attract customers to shop and purchase.
• Offer detailed cooking instructions and recipe
suggestions.
• Provide nutritional information, highlighting
the low fat and high protein content of veal and lamb.
• Help create an appealing store image.
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OVER WRAP
The over wrap program uses a
master pillow pack system that removes the oxygen from
the pillow and replaces it with food grade CO2. The
benefits of the over wrap program include:
• Back room image; looks like product was done
at the store level.
• Pre-pricing available.
• A 28-day shelf life in the pillow pack.
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ASK CONSUMERS WHAT KEEPS THEM
FROM SELECTING VEAL. 9 OUT OF 10 TIMES IT'S BECAUSE THEY
DON'T KNOW HOW TO PREPARE A COMPLEMENTING VEAL SAUCE.
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Strauss Veal has developed a quick and easy way consumers
can create a delicious meal.
Strauss sauces come in 4oz. packages, which makes a perfect
dinner for two. Consumers can enjoy restaurant-quality
dining
at home-anytime. |
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Three gourmet flavors are available: Marsala, Tomato Basil
and Piccata.
These are the most popular sauces used by todays top chefs.
Not only are the Strauss sauces a tastefully simple choice
for consumers, they are also an effective way to boost
your veal sales and profits. |
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Our research has indicated that many consumers struggle when
they try to prepare veal at home. Strauss Veal has made it
simple, quick and delicious! Effortless Gourmet Veal Kits
are prepared in just minutes. Try them. We are certain you
will love them!
Many more varieties to come! Click
any image for close up.







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